Want to be sure your marketing plan will perform?
Your marketing budget is set, but are you certain you are applying your dollars to the mix of activities that will maximize your return? Most marketing executives can write a strong plan and execute campaigns that generate demand, but Sales always wants more leads. Diversification & Reach
The mix of marketing activities in your plan forms the base of a pyramid: the larger the base, the higher you can build your structure. The top of the pyramid is your goal for sales leads. All the layers in between are the marketing campaigns that will elevate you to your goals. The inversion of the marketing pyramid is the familiar sales funnel. It’s true that the
more prospects you reach and put into the funnel, the more conversions are likely to come out. But if you want quantity and quality, the conversion path in the middle matters.
How sound is your marketing pyramid? An iMarketingMix Integrated Marketing Audit will identify what could be keeping you from reaching higher goals and building a solid structure to get you there.
Relevancy & Frequency
The information you send to your prospects and how often you send it can work together to build a relationship with them. Nurturing prospects with targeted communications mapped to their buying cycle will lead them down a conversion path. Developing customer segmentation schemes, applying personalization, setting expectations and managing permissions will increase your conversion ratio at each stage. Understanding prospects’ behaviors and rewarding them at each stage with relevant content will earn their trust and keep them engaged.
Are your marketing touches considered to be “Converters” or do they leave prospects feeling unfulfilled, forgotten or even worse, oversubscribed? An iMarketingMix Integrated Marketing Audit will identify areas where you can improve outreach to maximize your conversion ratio. It will help you find untapped efficiencies and develop a repeatable structure for executing a successful integrated marketing strategy.
- Comprehensive Survey to score your current marketing plan on the four critical success factors of diversification, reach, relevancy and frequency
- Audit Report with a proposed model to:
- Build a larger base for your marketing pyramid with diversification of marketing activities
- Reach higher lead generation goals with solid, repeatable marketing campaigns
- Develop a nurture program that leads prospects down a conversion path
Download the iMarketingMix Integrated Marketing Audit brochure.